Asia
Media Sales helps
networks monetize their Asia-Pacific user traffic by selling their media to
advertisers in Asia-Pacific markets.
In most cases, this inventory is currently monetized at very low levels,
if at all. So, working with
Working with Asia Media Sales to monetize
Asia-Pacific inventory brings ongoing benefits that grow continuously, as the
proportion of traffic to North American and global Web sites from users in the
Asia-Pacific region continues to grow rapidly.
Working with Asia Media Sales to monetize Asia-Pacific inventory,
networks create a virtuous
cycle that flows like this: increased international sales → increased
publisher eCPM’s → increased
inventory allocation and new publishers → increased international inventory → increased
international sales.
Very few networks or publishers in North
American have monetized their Asia-Pacific inventory up to now, largely because
there have been several significant obstacles to doing so, including the
following:
Ø
lack of an
appropriate and reliable sales channel
Ø
financial
and credit issues; need to provide unsecured financing to local agencies and
advertisers in emerging markets
Ø
potential
legal issues; lack of developed rule of law in many
Ø
requirement
in certain countries to establish a local subsidiary if sales are being made
Ø
potential
tax issues, including withholding tax, limitations on repatriation of funds,
etc.
Ø
foreign
exchange rate risks: annual deviations of 10 – 20% vs. the USD are
commonplace
Ø
cultural
and linguistic obstacles
Ø
staffing
and recruitment hurdles and expenses
Ø
technological
obstacles
Ø
very high
incremental costs: staffing, travel and entertainment, translation, legal and
accounting, subsidiary formation
Ø
significant
amount of executive team bandwidth required for Asia-Pacific business
development
Ø
in
Asia-Pacific, relationships are critically important, and it takes a lot of
time to develop relationships
Ø
limited
knowledge and experience among US managers in Asia-Pacific online media markets
Working with Asia Media Sales, networks and
publishers can now quickly and easily generate high levels of new sales by
selling their Asia-Pacific inventory…
l
without the many usual risks of
international business development
l
without the need to invest financial
and human capital in special infrastructure
l without
the need to divert senior management bandwidth from core business
l without
taking years to climb a learning curve and develop local market relationships
Asia
Media Sales can also
help networks recruit international publishers and affiliates in Asia-Pacific.
Please read our “About” page for more
information regarding how we work and how we might help your company.
If you’re an online network, portal, or
publishing executive interested in quickly developing sales revenues in
Asia-Pacific, please contact us for a candid and confidential discussion of how
Asia Media Sales
might help you to achieve your strategic objectives and financial goals.
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