Asia Media Sales

In Asia Media Sales, as long-time consumer marketers, our fundamental belief underlying everything we do is that it all begins and ends with consumers. Our mission essentially involves helping agencies and advertisers to reach the right consumers with the right message in the right place at the right time. If we succeed in doing this, then agencies and advertisers will continue to work with Asia Media Sales to implement successful campaigns.

Understanding and respecting consumers is a critical part of our work. It is important to face the realities that the majority of consumers don’t like banner ads, and many banner ads are ineffective.

Ø 58% of consumers find banner ads always annoying *

Ø 80% of consumers find banner ads rarely of interest *

Ø 99.9% of banner ads are not clicked

Ø 66% of users would find ads less intrusive or annoying if they were relevant to their interests / needs *

Relevancy dramatically improves the consumer experience – and the success of advertising campaigns. Asia Media Sales provides targeted advertising that is country relevant, language relevant, and contextually or behaviorally relevant.

In most countries, all advertisers are essentially selecting their online media from the same “product menu” offered by the same networks, portals, and publishers that their competitors are using. Consumers get flooded by ads for multiple advertisers in the same industries advertising on the same Web sites. Asia Media Sales doesn’t sell the same “commoditized” media that is available to all advertisers in their market. We offer unique, premium media, consisting of users in Asia-Pacific markets who visit Web sites located outside their home market – mostly North American and global sites.

The consumers we target for advertisers tend to be more “international” than the average consumers in their market. They also tend to have higher educational levels and higher incomes, more interest and ability in the English language, more likely to buy goods and services online, and more likely to travel.

Asia Media Sales is managed by consumer marketing experts, with in-depth knowledge of consumers in the Asia-Pacific markets. We’ve spent much of our careers as brand marketers – launching new products and new advertising campaigns, trying to increase market share and share of mind. When agencies and advertisers work with Asia Media Sales, they are working with fellow consumer marketers who fully understand their marketing objectives, and who will help them achieve them.

* Ponemon Study, 2004

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