Asia
Media Sales works with
agencies to provide high-performance, cost-effective, targeted media for advertiser
campaigns in Asia-Pacific markets. Having strong working relationships with agencies
in local markets throughout the Asia-Pacific region is a core pillar on which
we have built our business. We know that when we help agencies get
great media buys and implement successful campaigns for their clients, the
agencies come back to us with even larger budgets for those clients, as well as
with new budgets for other clients.
The agencies that work with us know that we fully
respect agency-advertiser relationships, and we never contact agencies’
clients directly, unless agencies specifically ask us to do so for some reason.
For agencies handling campaigns in individual
country markets, we use state of the art geo-targeting technology, to make sure
ads are served to users located in the specific country being targeted.
One of the major benefits Asia Media Sales brings to agencies
and advertisers is that we don’t sell the same “commoditized”
media that is available to all advertisers in their market. We offer unique, premium media,
consisting of users in Asia-Pacific markets who visit Web sites located outside
their home market – mostly North American and global sites. Agencies can help differentiate
themselves from their peers by recommending to their clients the unique,
value-added media offered by Asia Media Sales.
The consumers we target for agencies and advertisers
tend to be more “international” than the average consumers in their
market. They also tend to have
higher educational levels and higher incomes, more interest and ability in the
English language, more likely to buy goods and services online, and more likely
to travel.
Asia
Media Sales is managed
by consumer marketing experts, with in-depth knowledge of consumers in the
Asia-Pacific markets. We’ve
spent much of our careers as brand marketers – working in partnership
with agencies to launch new products and new advertising campaigns, trying to
increase market share and share of mind.
When agencies work with Asia Media Sales, they are working with fellow
marketers who fully understand their marketing objectives, and who will help
them achieve them. We share
agencies’ commitment to delivering highly-effective, cost-efficient media
solutions to advertisers.
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© 2006 Asia Media Sales